Anyways, there's a new drug out called "AcipHex", http://www.aciphex.com/ a clever new product destined to provide relief to millions of suffers of acid reflux disease.
The product's name makes sense, in theory, and I can see the logic of its compilaiton. "Aci-" to describe the basic condition it seeks to reactify, a stylized "pH" to indicate the act of balancing the acidity in the sufferers stomach and "ex" a splashy sounding word that turns it into a complete name.
Unfortunately, when strung together and repeated about 20 times during a 30 second commercial spot, the name comes off sounding like "Ass-Effects".
Just for giggles, I thought I'd do a little digging, and here's just a sampler of the many side effects of this new wonder drug:
Digestive System: diarrhea, nausea, abdominal pain, vomiting, dyspepsia, flatulence, constipation, dry mouth, eructation, gastroenteritis, rectal hemorrhage, melena, ano-rexia, cholelithiasis, mouth ulceration, stomatitis, dysphagia, gingivitis, cholecystitis, increased appetite, abnormal stools, colitis, esophagitis, glossitis, pancreatitis, proctitis. Rare: bloody diarrhea, cholangitis, duodenitis, gastrointestinal hemorrhage, hepatic encephalopathy, hepatitis, hepatoma, liver fatty deposit, salivary gland enlargement, thirst.
Ass-Effects indeed.
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